I'm known not only for its denim, but also for my knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.
I was founded in 2002 by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built me based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic. I offer a wide range of styles in nearly every category and embrace the motto: "It’s all about the fit." I'm made for and by people who don't follow trends, they set them.